Mywaves Gets MTV Content For Its Ad-Subsidized Mobile TV Service

Mywaves, the Sunnyvale, Calif. company building an ad-supported streaming mobile video service, plans to announce tomorrow that it’s expanding its TV channels to include such mainstream content from MTV, as clips from Jackass, VH1, Gametrailers and Atom Entertainment (We see the announcement has slipped out early as often times happens during big trade shows). Coincidentally, we also noticed that Mywaves beat out MTV and Sony (NYSE: SNE) Pictures as the best mobile video service at the Mobile World Congress, so perhaps Sony will be announced next?

Here’s a look at the details:

TV Channels: The service, available at m.mywaves.com, has a shocking 460,000 channels of content. Of the biggies, it already has relationships with CBS (NYSE: CBS) and Fox, with the rest coming from a variety of multi-platform channels, including such odd-balls as Funny or Die and National Banana.

By The Numbers: Three months after its launch, CEO and Founder Rajeev Raman said it had 250,000 downloads, and by the end of the first full year in December, it had 18 million. That month, there were 5 million unique visitors.

On Advertising: Mywaves is also unveiling tomorrow that it has launched a production team for its ad network, which it launched at the end of last year. The production team will help offer consulting services (for example, mywaves suggests 5-and 15-second pre-roll ads over 30-second ones), and will even edit down commercials from other mediums to work in mobile. Recent advertising clients to sign up include Microsoft (NSDQ: MSFT), Paramount Pictures and Toyota.

Raman’s opinion on mobile advertising in 08: “I don’t think you can find or point to other examples of video advertising in mobile that’s happening in any significant way. We feel pretty excited about that,” he said. “If you look at it from the advertiser’s perspective, is mobile something you are going to set aside a big budget for in 08? No. In 08, what I’m seeing is more and more brands trying mobile advertising, and different types of mobile advertising.”

Goldspot launches mobile TV platform

Mobile marketers who have questions about how best to incorporate mobile television into their advertising opportunities may benefit from a new platform offered by Goldspot Media. The mobile marketing company has launched the "Trial-In-A-Box" platform which allows marketers to try mobile television ads to learn which options are most suitable



The platform gives marketers access to dynamic ad-insertion solutions for streaming video on mobiles. It utilizes more traditional models for inventory and revenue-sharing and then optimizes those models for mobile. Marketers can test the effectiveness of their streaming mobile ads and ad models from free-broadcast to pay-per-stream.

"Virtually everything is in place today, including mature broadcast technologies, standardization, mobile broadcast terminals, high quality content and consumer acceptance, to make interactive mobile broadcast TV a reality,” said Staffan Nilsson, senior vice president, Business Development, GoldSpot Media. “Trial-in-a-Box is designed to help solve the catch-22 – the first controlled opportunity for mobile TV service providers and ad inventory holders to determine how to optimally integrate advertising to create highly-profitable mobile video services across broadcast and 3G.”

According to Nilsson, the only barrier to mobile video marketing today is a lack of proven revenue models. By trying different types of models, advertisers can discover which model suits an advertiser's needs best

Mobile Streaming Versus Messaging

Mobile Streaming Versus Messaging
In general, mobile streaming media experiences are brief. The main difference between mobile streaming and messaging is that with streaming, the media begins playing quickly after a user request. The content streamed from the server is typically commercially prepared. Since the files are not stored in the user’s handset, all kinds of intellectual property/copyright and handset design issues are skirted.

According to Dror Zelber, product manager at Emblaze Systems, the two most promising usage paradigms for video streaming are portals (where users browse and select clips they want to watch), and "push engines" (where a server automatically sends subscribers alerting messages when new mobile-ready content fitting their preference profile and/or whereabouts becomes available). Mobile streaming video portals are commercially deployed today and push engines will be available in the near future. Depending upon service provider and service plan, prices for streaming media clips typically range from $0.25 to $1.00 for a half-minute clip, to on "all-you-can-watch" package ranging from $5 to $15 per month.

In addition to Emblaze, RealNetworks and PacketVideo are very active in this market. For example, subscribers of RealOne for mMode, a new service combining RealNetworks’ technology and expertise with AT&T Wireless service, have access to hours of content, including frequently refreshed news and business updates, entertainment, sports, and weather. PacketVideo is differentiating itself as a "mobilemedia" technology provider focusing on the delivery of MPEG-4-based, embedded software for advanced mobile handsets and solutions for mobile network operators.

In contrast with mobile streaming of canned content, mobile video messaging involves capturing, uploading, and downloading entire clips as files, and sending them to other users on PCs or mobile handsets as Multimedia Messages (MMS), similar to a photo and sound clip. Applications for mobile video messaging are expected to include personal video greeting cards, mini-press interviews, and newsreels, on-the-ground video reports from service technicians in the field and executives’ directives to their subordinates.

To record a clip, mobile camera-phones are morphing into mobile camcorder phones, including a built-in 640 x 480 pixel color camera capable of capturing media to the handset’s memory. Clips range from a few seconds to a few minutes long, consuming somewhere between a few hundred Kilobytes and a few Megabytes of memory. Downloading or uploading a video message typically takes a half-minute to a few minutes on a 2.5G GSM-GPRS network and pricing is similar to streaming service rates cited previously.

Sony Ericsson Announces two new HSDPA phones

Sony Ericsson has introduced two new HSDPA phones into its line-up; each clearly designed to take its range web-enabled phones in a different direction, The Z780 expands the company’s range of devices for markets outside of Europe and the compact G502 brings the power of the web to a mainstream audience.

"These two phones are quite distinct, yet both have the potential to introduce more users to the world of web on your mobile," said Martin Winkler, director of global marketing and head of multimedia web at Sony Ericsson. "Being able to check your email whenever you like or surf the web when on-the-move should not just be the preserve of professionals. The Z780 and the G502 will appeal to anyone juggling a busy life".

The Z780, a sister product to the recently announced Z770, is set to broaden the range of web-enabled phones into more markets across the globe. It packs tri-band 3G and HSDPA into its stylish clamshell frame, letting you receive email or browse the web at high speed in countries across the world. It also introduces built-in aGPS, giving users the opportunity to carry their navigation solution with them on their phone.

Read More

Few more links

rtsp://stream.the.sk/live/ta3.3gp
rtsp://stream.the.sk/live/ta3-hm.3gp
rtsp://stream.the.sk/live/ct24/ct24.3gp
rtsp://stream.the.sk/live/ct24/ct24-hm.3gp
rtsp://stream.the.sk/live/joj/joj.3gp
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rtsp://stream.the.sk/live/nautik/nautik.3gp
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rtsp://stream.the.sk/live/musicbox/musicbox.3gp
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rtsp://stream.the.sk/live/markiza/markiza.3gp
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rtsp://stream.the.sk/live/ocko/ocko.3gp
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rtsp://stream.the.sk/live/stv1/stv1.sdp
rtsp://stream.the.sk/live/stv1/stv1-hm.sdp
rtsp://stream.the.sk/live/stv2/stv2.sdp
rtsp://stream.the.sk/live/stv2/stv2-hm.sdp
rtsp://stream.the.sk/live/markiza/markiza.sdp
rtsp://stream.the.sk/live/markiza/markiza-hm.sdp
http://ct1streaming.visual.cz/rams/CT1LiveRL.ram
http://ct1streaming.visual.cz/rams/CT1LiveRH.ram
http://ct1streaming.visual.cz/rams/CT2LiveRL.ram
http://ct1streaming.visual.cz/rams/CT2LiveRH.ram
http://ct1streaming.visual.cz/rams/CT4LiveRL.ram
http://ct1streaming.visual.cz/rams/CT4LiveRH.ram

Some tried and tested working streaming links

TV Channels:
rtsp://3gp-tv2.unwire.dk/livestreaming/tv2/tv2news/tv2news_108k.sdp
rtsp://202.146.92.43/Live/FTV/Astro_FTV.sdp
rtsp://stream.roktv.com/rtpencoder/v2_music.sdp
rtsp://stream.roktv.com/rtpencoder/studio411.sdp
rtsp://stream.the.sk/live/joj/joj-hm.3gp
rtsp://stream.the.sk/live/aztv/aztv-hm.3gp
rtsp://stream.the.sk/live/musicbox/musicbox-hm.3gp

Radio:
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P1.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P3.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P3Star.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P3Rockster.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P3Svea.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-DinGata.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P3Street.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-Metropol.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P4.sdp
rtsp://stream.zoovision.com/zvradio.sdp
rtsp://stream.zoovision.com/fkrzv.sdp

Stream songs:
rtsp://66.220.31.130/3gp/miles.3gp
rtsp://66.220.31.130/3gp/baby.3gp
rtsp://66.220.31.130/3gp/lights.3gp
rtsp://66.220.31.130/3gp/taxi.3gp
rtsp://66.220.31.130/3gp/cherish.3gp
rtsp://66.220.31.130/3gp/complicated.3gp
rtsp://66.220.31.130/3gp/cream.3gp
rtsp://66.220.31.130/3gp/love.3gp
rtsp://66.220.31.130/3gp/nakita.3gp
rtsp://66.220.31.130/3gp/horizon.3gp
rtsp://66.220.31.130/3gp/feat.3gp
rtsp://66.220.31.130/3gp/crazy.3gp
rtsp://66.220.31.130/3gp/game.3gp
rtsp://66.220.31.130/3gp/summer.3gp
rtsp://66.220.31.130/3gp/alibis.3gp
rtsp://66.220.31.130/3gp/rule.3gp
rtsp://66.220.31.130/3gp/chance.3gp
rtsp://66.220.31.130/3gp/yeah.3gp

Welcome all mobile streamers

This blog is specially for the mobile streamers. please post your favourite streaming links and discuss the latest stuff and issues on mobile streaming here