i-Vision Launches Mobile TV Channel ‘Mobile Cheering Station’ with Beijing TV in August

BEIJING, July 31 /Xinhua-PRNewswire/ -- Beijing TV (“BTV”) announced its launch of mobile TV services at a press conference held on July 30, 2008, a week before the opening of the 2008 Beijing Olympics. As a technology platform and content partner, i-Vision helped demonstrate the good quality live streaming TV services onto mobile phones, and the collaborative channel with BTV, “Mobile Cheering Station -- Sui Shen Jia You Zhan” at the event.

i-Vision has focused on the development of mobile digital TV technology and interactive TV applications. The Company’s end-to-end mobile TV platform enables operators to drive revenues from interactive value added services and personalized advertising in addition to the traditional subscription business model. To celebrate the launch of mobile TV services, i-Vision collaborates with Beijing TV to offer a special “Mobile Cheering Station”, a channel specially produced for mobile TV that consists of continuous streaming of 2-3 minute clips of celebrity interviews, their cheering messages to the athletes, top brands’ events and behind-the-scenes party activities in the capital city during August. Beijing’s citizens and celebrities will get to participate and cheer for the China team and their favorite athletes on the new personal media platform. Mobile TV is also one of the ways to demonstrate how new technologies have made the Beijing Olympics stand out from the previous Games.

Unlike traditional media, new digital media such as mobile TV is still at its infant stage. Nevertheless, the interactive, accountable and personalized features of new media have already attracted much attention from innovative brand marketers. i-Vision partners with top brands including Olympics partners to pioneer the personal media platform of mobile TV on its “Mobile Cheering Station”, bringing an exciting new experience to the mobile TV users in Beijing at the country’s most exciting time.

About i-Vision

i-Vision China is a Beijing-based company that focuses on the development of mobile digital TV solutions and innovative interactive TV applications. In 2007, i-Vision received the "Red Herring Asia 100" Award and was selected as one of fifty ‘Top Innovators’ for the GSMA’s Mobile Innovation Summit. In 2008, the Company was named as one of the Top 50 Potential Investments for Mobile Phone Value-Added Products, and the Sony Ericsson sponsored Golden Olive Award for the Best Mobile Phone Advertising Platform.

We are pleased to offer you this exciting, new, and entirely free professional resource. Visit our Free Telecom & Wireless resource center today to browse our selection of 600+ complimentary Telecom & Wireless magazines, white papers, webinars, podcasts, and more. Get popular titles including:

Billing & OSS World
Interference Technology
Microwaves & RF

No credit cards, coupons, or promo codes required. Try it today!

Undergoing MyBlogLog Verification

Half a dozen ways to watch TV on your mobile

Here are five current options and another that's coming soon to a screen near you—one that might already be in your pocket.

Flo TV: Sold under different names by Verizon and AT&T, this broadcast service delivers 10 channels of television to selected cellphones. The signal arrives from a TV tower and not over the cellular network. The quality is good, with a TV-like experience—no buffering, no waiting, and it comes with a programming guide. Maintaining reception can mean walking around or swaying the handset, much like jiggling a TV's rabbit ears. The service is available in more than 50 metro markets and offers channels from CBS News, Comedy Central, ESPN, Fox, and MTV. Verizon offers four channels for $13 a month, and both carriers offer all 10 for $15 a month.

SlingPlayer Mobile: If you have a smartphone and a SlingBox at home, this software lets you, er, sling whatever's playing in your living room to your handset. The video stream arrives over a wireless Internet connection, so it can be smooth and it can hiccup. Much as with the PC SlingPlayer, you can control a TV, a cable box, or even a TiVo using a sometimes balky software remote. It works on many phones that run Windows Mobile, Nokia Symbian, and Palm systems—and soon the BlackBerry. The software costs $30, and a SlingBox starts at about $130, with no monthly fees.

MobiTV: Network and cablelike channels arrive on handsets offered by Sprint, Alltel, and AT&T. Similar services are available from Verizon and other carriers. Quality can be good, but the video starts after a bit of a lag over cell networks, meaning it can also stutter or die as can voice calls. (Can you hear me now?) MobiTV includes live streams from the Weather Channel, ESPN Sports, and ABC News. Or download movies and full-length TV shows at your convenience. MobiTV, whose many parent subscribers are entertaining the kids, recently added the Disney Channel and Hannah Montana episodes. There's a monthly charge of about $10 in addition to fees for data plans.

Sirius Backseat TV: Satellite radio is no longer just about radio. Sirius sells a kit at electronics stores that adds a three-channel video feed to car LCD screens. New-car buyers can also get the system preinstalled on some Chrysler vehicles. They include minivans, not surprisingly, as the service aims at half pints with channels from Disney, Nickelodeon, and the Cartoon Network. It isn't high-def TV but looks good on small LCD screens. The kit costs $300 plus installation, and the service adds $7 to the $13 monthly charge for Sirius radio.

Sat-Go: When you can't tear yourself away from your satellite TV, take it with you. You have to aim the briefcase's lid at the southern sky, meaning you can't be on the move while watching. And it weighs 27 pounds, so you're not going to walk around with it. But while on a tailgate, you can enjoy all the sports, movies, and sitcoms that DirecTV offers. Sat-Go comes with a 17-inch LCD screen for watching. Lining up the antenna can be tricky, especially if there are tall obstacles nearby. And don't venture far, as the battery can die out in an hour. Cost: $1,000 plus monthly subscription fee. Or if you want 185 channels while on the go, consider the $3,000 (plus subscription fees) TracVision A7.

Mobile Broadcast: By next year, this new standard could be delivering broadcasts from local TV stations to hand-held devices. Stations are expected to simulcast local broadcasts and offer extra, cablelike channels. Some will be supported by advertising; some will carry monthly fees. The first devices could appear in 2009 as hand-held media players but can be built into navigation devices, laptops, and cellphones. The experience should be similar to MediaFlo, which uses similar technology, with TV-like viewing and reception issues, depending on a handset's position.

Mobile Streaming Site - Blueapple.mobi

Have you checked out the cool site called blueapple.mobi ? Its really impressive and it gives a mobile view of Youtube,Meta Cafe and Google video. What else you can also download the videos in 3gp fomat.The site transcodes a variety of popular online media formats (including Flash and Quicktime) to the widely-supported 3GP, 3G2 and WMV mobile-optimized codecs.

Check it out

BBC Mobile Radio Streaming Links

I found some BBC Radio Streaming links on rtsp protocol. Enjoy

BBC Radio 1
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/radio1/live/r1_dsat_g2.ra

BBC Radio 1xtra
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/1xtra/live/1xtra_dsat_g2.ra

BBC Radio 2
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/radio2/live/r2_dsat_g2.ra

BBC Radio 3
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/radio3/live/r3_dsat_g2.ra

BBC Radio 4 FM
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/radio4/live/r4_dsat_g2.ra

BBC Radio 4 LW
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/radio4/live/r4lw_dsat_g2.ra

BBC Radio Five Live
rtsp://rmlive-acl.bbc.co.uk/bbc-rbs/rmlive-acl/ev7/live24/radio5/live/r5_tl_g2.ra

BBC Radio Five Live Sports Extra
rtsp://rmlive-acl.bbc.co.uk/bbc-rbs/rmlive-acl/ev7/live24/radio5/sportsextra/live/r5sx_tl_g2.ra

BBC 6 Music
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/6music/live/6music_dsat_g2.ra

BBC 7
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/bbc7/live/bbc7_dsat_g2.ra

BBC Asian Network
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/asiannetwork/live/asian_dsat_g2.ra

BBC World Service Live News
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/worldservice/livenews_v8.ra

BBC World Service Information And Entertainment
rtsp://rmlive.bbc.co.uk/bbc-rbs/rmlive/ev7/live24/worldservice/liveinfent.ra

3G Not Needed for Mobile TV, Says Analysys Mason

Industry adviser Analysys Mason is rocking the traditional wisdom boat with its latest report, Critical Ingredients of Mobile TV. Although many operators are planning to use a combination of 3G and dedicated mobile broadcasting networks to deliver mobile TV and video services, Analysy Mason says they could easily employ some emerging alternatives, such as indoor wireless systems such as femtocells and WLAN, to their advantage. The advisory group also encouraged operators not to overlook sideloading, where content is transferred from a PC or other device to the mobile phone’s memory.
As evidence, Dr. Alastair Brydon, Analysys Mason associate and co-author of the report, pointed out that iPhone users already watch a range of TV content without the need for 3G or mobile broadcasting capability.
Specific findings of the report include:
DVB-H trials have shown significant indoor usage of mobile TV services, with 36%-50% of participants using these services mainly at home. Indoor systems such as femtocells could carry this traffic, potentially with better quality than they could get with outdoor 3G and broadcasting networks.
Sideloading can be a highly effective way of delivering content that is not time-critical, such as pre-recorded TV programs and movies. Compared to other mobile TV distribution methods, sideloading can provide high quality and reliability in any location. For example, video content available on iTunes for Apple iPhones is encoded at a data rate of more than 1 Mbps, compared with 128 kbps for some 3G services.
Operators that are unable to deploy broadcasting networks could potentially deliver a compelling proposition without filling up the capacity of their 3G networks. If 75% of mobile TV content was delivered using sideloading and 60% of streamed content was consumed indoors, then 3G networks would need to carry just 10% of total mobile TV traffic.

http://www.wirelessweek.com/article.aspx?id=160148

Streaming TV and Radio on PDAs

I just found this site called

www.streams4pda.com


which provides various streaming links (mostly through mms server)for PDAs. It seems like a cool site for mobile streaming but unfortunately I couldn't check the contents since I dont use a PDA. These Rdaio and TV channels should work on Symbian and Windows mobile based handsets and PDAs

MobiTV and UIEvolution bring Streaming Video to Automobiles

Leading Providers of Content Delivery and Deployment Team to Showcase In-Car Video-On-Demand and Live TV

MobiTV, the leader in the delivery of mobile content and services, and UIEvolution (UIE), a global leader in software solutions that power the deployment of rich applications and services to users anytime, anywhere and on any device, today announced their collaboration on an end-to-end solution that will enable streaming video experiences in automobiles. The Connected Car solution by UIEvolution will be demonstrated with video technology provided by MobiTV at this year's Telematics Detroit 2008 show.

Auto manufacturers are able to quickly add connectivity to standalone audio, video and navigation systems as well as integrate advertising. The UIE Connected Car solution with video powered by MobiTV delivers real-time information and personalized content to the driver, entertainment to the rear-seat passengers and provides fully-integrated, targeted advertising delivery. The ability to add advertising can reduce the cost of a monthly subscription for connected services.

The solution uses the industry-leading technology from UIEvolution including robust client-server technology to facilitate and streamline the in-vehicle experience. Once the vehicle is in the market, UIE Blender(TM), the managed service for content aggregation, management & on-boarding allows automakers to update, add and extend services and applications, responding to changing market trends and consumer behavior.

MobiTV is providing the encoding and delivery platform for the in-vehicle streaming solution, utilizing its RTP/RTSP and 3GPP-compliant Optimized Delivery Server (ODS). ODS combines unicast and multicast distribution methods, creating a single delivery platform that improves video quality and decreases backhaul. MobiTV's ODS utilizes bandwidth smoothing, seamless network handover capabilities and bandwidth adaptation that includes stream switching, stream thinning and rate shaping to significantly improve the overall user experience.

"UIE and MobiTV share a common vision to create and deliver an always-on, connected media experience to the fourth screen in the automobiles of the near future," said Kevin Grant, vice president of sales, MobiTV. "UIE's ability to deliver world-class integrated services and MobiTV's proven capability of delivering live TV over virtually every modern wireless network will bring the viewing convenience of the living room to the back seat of tomorrow's vehicles."

"We are pleased to be working with MobiTV and believe that our combined leadership and expertise will deliver the industry's most comprehensive and powerful in-auto entertainment solution," said Keith O'Neill, vice president of business development new media and devices, UIE. "UIEvolution is leveraging eight years of wireless experience and the technology that delivers the recently announced MEdia Mall 2.0 storefront to millions of AT&T customers to bring compelling content to the automobile."

MobiTV's Optimized Delivery Server delivers the industry's fastest channel change capability (sub-one second) and enables new video advertising insertion solutions including in-stream insertion for live and clip linear content and the ability to deliver in-video personalized, targeted ads to a specific user based on the user's
available profile information.

Website: http://www.mobitv.com/
Website: http://www.uievolution.com/

IPL extends web and mobile video deals

The Indian Premier League has reached an agreement to stream matches live on the internet and to mobile phones in regions including India, Pakistan and the Middle East in a deal with Dubai-based company netlinkblue thought to be worth almost $50m (£25m) over 10 years.

Netlinkblue is looking to target cricket fans around the world with content from the Twenty20 competition including live streaming and a 72-hour online catch-up service.

The deal excludes markets such as the US, UK, South Africa and New Zealand due to existing deals with broadcasters. In the UK Setanta has a five year pay-TV deal with the IPL that also covers online video rights.

Netlinkblue, a provider of consulting, technology and IT solutions, is aiming to cash in on the huge popularity for IPL matches in markets such as India, Pakistan and Bangladesh.

Other key targets include the United Arab Emirates as well as the massive expat Indian, Pakistani and Bangladeshi cricket-loving populations spread across the globe.

"Cricketing action is a big draw for television viewers and with the emergence of new media technologies we can take the experience to the viewer's office, home and mobile devices," said Akash Aurora, chief executive of netlinkblue.

Netlinkblue has developed a three-tier payment system for online TV viewing.

A day pass costs $2.72 (£1.37), a league pass for the duration of each IPL tournament is valued at $40.57 and an annual pass priced at $51.46.

Netlinkblue originally intended to launch the internet streaming service on its own website www.t20.com.

However, it has now linked up with Live Current Media, which paid $50m for a 10-year deal last month to develop the official IPL website offering all internet TV coverage through one portal.

Live Current Media offers clips of highlights and access to archive content after netlinkblue's 72-hour catch-up TV window.

Geoffrey Hampson, the LCM chief executive, said that the IPLT20.com website has recorded more than 30m page views in the first month of launch from a "truly global audience".

The majority of the content within the official IPL website remains free to access.

As part of LCM's deal with the IPL it is forming a Getty Images-style picture and video syndication service for other media outlets to purchase content.

Lalit Modi, the chairman and commissioner of the IPL, said that the alliance between LCM and netlinkblue to centralise digital media rights would provide "fans globally with a direct window to the on-field action".

LG and Samsung push US mobile TV standard

Single standard designed to drive adoption

LG Electronics and Samsung are to propose a jointly developed technology as the North American standard for mobile digital TV to the Advanced Television Systems Committee (ATSC).

The two companies laid out plans at a recent signing ceremony in Seoul to cooperate in order to assure the rapid adoption of a single common in-band mobile digital TV standard.

"Our collaboration will help accelerate the ATSC standardisation of mobile TV technology, which will benefit consumers and broadcasters," said JongWoo Park, president of Samsung's Digital Media Business.

The joint system will reflect the findings of a report to be submitted to the ATSC by the Open Mobile Video Coalition (OMVC), a group of US broadcasters promoting the development and early deployment of mobile digital TV.

The proposed standard uses the existing terrestrial digital TV broadcast bandwidth, and has no impact on existing digital TV and requires minimum broadcasting equipment investment.

"LG and Samsung are already world-class in digital TV and mobile communications. We also have an opportunity to lead the North American mobile digital TV market," said Woo Paik, president and chief technology officer at LG.

The ATSC is expected to adopt the mobile/handheld digital TV standard for the North American market in early 2009, following trials of the technology by the OMVC.

A study commissioned by the National Association of Broadcasters suggested that the adoption of a single mobile digital TV standard would drive the sale of 130 million mobile digital TV phones by the end of 2012.

Ericsson first off 4G blocks

It may be ugly, but it's fast
Sweden-based telecommunications firm Ericsson has unveiled one of the world’s first high-speed 4G mobile devices, working using LTE (Long Term Evolution) connectivity.

The prototype device, dubbed ‘Berta’, was unveiled as part of Ericsson’s LTE demonstration at the Mobile World Congress in Barcelona. It can apparently achieve download speeds of up to 300Mbps, though in real-time tests was shown to achieve 25Mbps upload and download speeds.

Evolutionary release

It is rumoured Ericsson will also release a LTE / 4G device later this year, though the company declined to comment when contacted by TechRadar.

LTE technology is competing with WiMAX to deliver high speed mobile networks, and both have high profile supporters worldwide.

The LTE project was designed to evolve the current 3G technology used today, and Erissson’s prototype shows clearly which camp the company is in.

The unit may be bulky now, but it adequately shows what the technology is capable of, and would allow high-end fixed line broadband speeds on a mobile platform in the near future.

Ericsson also showed new mobile base stations, 25 per cent smaller and capable of hi-speed 3G, and the new LTE platform.

By Gareth Beavis

Vollee Brings ‘Second Life’ to Mobile

The Second Life® experience is coming to
mobile. The 3D virtual world platform, created by Linden Lab®
will soon be available on 3G handsets via Vollee’s
streaming mobile games service. Beta trials for Vollee’s
new mobile offering for the Second Life Grid platform (an
inter-connected platform which extends beyond the mainland of Second
Life itself) will be open to those who pre-register by visiting www.vollee.com/secondlife.

Vollee’s Second Life mobile service will
enable access to the virtual world of Second Life for Residents to
explore, interact and communicate on-line. The Second Life mobile
experience reformats the online world to fit on mobile phone screens
while mapping the keys on handsets to commands in-world. Existing
Residents can simply log-in and people new to Second Life can also try
out the online world for the first time through the mobile service. With
a simple download to their 3G mobile handset, anyone can enjoy their
online Second Life session while on the move.

“What we have developed is a service which,
for the first time, allows you to access a rich persistent virtual 3D
world the way it is supposed to be experienced on your phone,”
said Martin Dunsby, CEO, Vollee. “This is a
true ‘before and after moment’
in which mobile is living up to its potential in serving as an always
on, connected platform.”

“For Linden Lab, this represents an intuitive
way to extend the reach and accessibility of the Second Life Grid
platform,” said Chris Mahoney, Business
Development Manager, Linden Lab. “This is a
great way for Second Life Residents to stay connected to their friends,
business and experiences in-world, wherever they are.”

Vollee’s proprietary solution is the only one
on the market that can stream any high-end PC title to mobile, including
popular massively multiplayer online role playing games. The company’s
technology takes into account the screen size, the key layout and makes
sure all the fun of playing the original game remains. Vollee's
interactive video streaming platform optimizes compression to minimize
bandwidth requirements and also leverages the 3G mobile networks in such
a way that gamers can not only navigate virtual worlds but also play
fast paced, high quality video games previously impossible on mobile. A
single software download to a 3G handset provides access to Vollee
streamed titles, enabling gamers to find and play mobile games more
easily than ever.

Vollee’s Second Life mobile beta trials will
begin in May 2008, but fans can pre-register beginning today by visiting www.vollee.com/secondlife.
More information about the Second Life Grid is available at http://secondlifegrid.net.

AT&T launches Mobile TV

AT&T officially confirmed reports its long-delayed mobile TV initiative will launch May 4. The MediaFLO-based AT&T Mobile TV's programming lineup will encompass wireless broadcasting staples CBS Mobile, ESPN Mobile TV, Fox Mobile, NBC 2Go, NBC News 2Go, Comedy Central, MTV and Nickelodeon as well as two exclusive channels: Sony Pictures Television's PIX, which offers contemporary films from the studio's library, and CNN Mobile Live, which promises breaking news coverage as well as programs like American Morning, Larry King Live and Anderson Cooper 360. (As recently as last month, CNN denied reports it would introduce the AT&T channel.) During its first 60 days on air, AT&T Mobile TV will also feature CNCRT, a concert channel delivered by entertainment production and distribution firm Control Room; during each 24-hour daily programming cycle, CNCRT will air concert videos from acts including Jay-Z, Sheryl Crow, Fall Out Boy and Avril Lavigne.

AT&T Mobile TV will launch on two exclusive handsets: The LG Vu, a touchscreen device with a music player, 2.0 megapixel camera and Bluetooth capabilities priced at $299.99 with a two-year service agreement and after a $100 mail-in rebate, and the Samsung Access, which features a landscape display, camera, external stereo speakers and stereo Bluetooth for $199.99 with a two-year service agreement and after a $100 mail-in rebate. AT&T Mobile TV will launch in 58 markets, including Atlanta, Chicago, Dallas, Detroit, Las Vegas, Los Angeles, New York City, Philadelphia, San Diego, Seattle and Washington, D.C. AT&T will make available three pricing options: $13 a month for a limited basic package including access to four channels (CBS Mobile, Fox Mobile, NBC 2Go and NBC News 2Go); $15 a month for the Basic package including unlimited mobile TV access; and $30 a month for the Mobile TV Plus package, which includes unlimited Mobile TV, unlimited mobile web browsing on AT&T MEdia Net and unlimited access to the CV on-demand mobile video service.

Youtube Mobile - better clarity and faster

Have you tried watching Youtube on your mobile? Well , its a great experience for people who are tired of watching it on a PC, where you have to wait for about 10 minutes to buffer a 30 second clip. But in the mobile version its fast and it loads immediately. The mobile interface is fed on 3gp format on rtsp protocol. Try Youtube on your mobile on

http://m.youtube.com

As told by Youtube , the mobile streaming on Youtube consumes intensive data its better to have an unlimited data plan for it.


Try the beta version of the new Java-based YouTube application for your phone. Read more about supported devices and how to get it.

On your phone, you can now watch nearly all of the same YouTube videos you can find on your computer.
Use community features on the go. From your phone, you can now access your YouTube account including your Favorites, your own uploaded Videos and your favorite Channels. You can also share, rate, and comment on videos from your phone.
Upload videos from your phone. When you upload videos from your phone to YouTube via email or MMS, they will now appear within moments on both m.youtube.com and www.youtube.com. All you need to do to get started is to create a mobile profile.
Just visit m.youtube.com on your mobile web browser. For more information about YouTube mobile, go to http://www.youtube.com/mobile

Mywaves Gets MTV Content For Its Ad-Subsidized Mobile TV Service

Mywaves, the Sunnyvale, Calif. company building an ad-supported streaming mobile video service, plans to announce tomorrow that it’s expanding its TV channels to include such mainstream content from MTV, as clips from Jackass, VH1, Gametrailers and Atom Entertainment (We see the announcement has slipped out early as often times happens during big trade shows). Coincidentally, we also noticed that Mywaves beat out MTV and Sony (NYSE: SNE) Pictures as the best mobile video service at the Mobile World Congress, so perhaps Sony will be announced next?

Here’s a look at the details:

TV Channels: The service, available at m.mywaves.com, has a shocking 460,000 channels of content. Of the biggies, it already has relationships with CBS (NYSE: CBS) and Fox, with the rest coming from a variety of multi-platform channels, including such odd-balls as Funny or Die and National Banana.

By The Numbers: Three months after its launch, CEO and Founder Rajeev Raman said it had 250,000 downloads, and by the end of the first full year in December, it had 18 million. That month, there were 5 million unique visitors.

On Advertising: Mywaves is also unveiling tomorrow that it has launched a production team for its ad network, which it launched at the end of last year. The production team will help offer consulting services (for example, mywaves suggests 5-and 15-second pre-roll ads over 30-second ones), and will even edit down commercials from other mediums to work in mobile. Recent advertising clients to sign up include Microsoft (NSDQ: MSFT), Paramount Pictures and Toyota.

Raman’s opinion on mobile advertising in 08: “I don’t think you can find or point to other examples of video advertising in mobile that’s happening in any significant way. We feel pretty excited about that,” he said. “If you look at it from the advertiser’s perspective, is mobile something you are going to set aside a big budget for in 08? No. In 08, what I’m seeing is more and more brands trying mobile advertising, and different types of mobile advertising.”

Goldspot launches mobile TV platform

Mobile marketers who have questions about how best to incorporate mobile television into their advertising opportunities may benefit from a new platform offered by Goldspot Media. The mobile marketing company has launched the "Trial-In-A-Box" platform which allows marketers to try mobile television ads to learn which options are most suitable



The platform gives marketers access to dynamic ad-insertion solutions for streaming video on mobiles. It utilizes more traditional models for inventory and revenue-sharing and then optimizes those models for mobile. Marketers can test the effectiveness of their streaming mobile ads and ad models from free-broadcast to pay-per-stream.

"Virtually everything is in place today, including mature broadcast technologies, standardization, mobile broadcast terminals, high quality content and consumer acceptance, to make interactive mobile broadcast TV a reality,” said Staffan Nilsson, senior vice president, Business Development, GoldSpot Media. “Trial-in-a-Box is designed to help solve the catch-22 – the first controlled opportunity for mobile TV service providers and ad inventory holders to determine how to optimally integrate advertising to create highly-profitable mobile video services across broadcast and 3G.”

According to Nilsson, the only barrier to mobile video marketing today is a lack of proven revenue models. By trying different types of models, advertisers can discover which model suits an advertiser's needs best

Mobile Streaming Versus Messaging

Mobile Streaming Versus Messaging
In general, mobile streaming media experiences are brief. The main difference between mobile streaming and messaging is that with streaming, the media begins playing quickly after a user request. The content streamed from the server is typically commercially prepared. Since the files are not stored in the user’s handset, all kinds of intellectual property/copyright and handset design issues are skirted.

According to Dror Zelber, product manager at Emblaze Systems, the two most promising usage paradigms for video streaming are portals (where users browse and select clips they want to watch), and "push engines" (where a server automatically sends subscribers alerting messages when new mobile-ready content fitting their preference profile and/or whereabouts becomes available). Mobile streaming video portals are commercially deployed today and push engines will be available in the near future. Depending upon service provider and service plan, prices for streaming media clips typically range from $0.25 to $1.00 for a half-minute clip, to on "all-you-can-watch" package ranging from $5 to $15 per month.

In addition to Emblaze, RealNetworks and PacketVideo are very active in this market. For example, subscribers of RealOne for mMode, a new service combining RealNetworks’ technology and expertise with AT&T Wireless service, have access to hours of content, including frequently refreshed news and business updates, entertainment, sports, and weather. PacketVideo is differentiating itself as a "mobilemedia" technology provider focusing on the delivery of MPEG-4-based, embedded software for advanced mobile handsets and solutions for mobile network operators.

In contrast with mobile streaming of canned content, mobile video messaging involves capturing, uploading, and downloading entire clips as files, and sending them to other users on PCs or mobile handsets as Multimedia Messages (MMS), similar to a photo and sound clip. Applications for mobile video messaging are expected to include personal video greeting cards, mini-press interviews, and newsreels, on-the-ground video reports from service technicians in the field and executives’ directives to their subordinates.

To record a clip, mobile camera-phones are morphing into mobile camcorder phones, including a built-in 640 x 480 pixel color camera capable of capturing media to the handset’s memory. Clips range from a few seconds to a few minutes long, consuming somewhere between a few hundred Kilobytes and a few Megabytes of memory. Downloading or uploading a video message typically takes a half-minute to a few minutes on a 2.5G GSM-GPRS network and pricing is similar to streaming service rates cited previously.

Sony Ericsson Announces two new HSDPA phones

Sony Ericsson has introduced two new HSDPA phones into its line-up; each clearly designed to take its range web-enabled phones in a different direction, The Z780 expands the company’s range of devices for markets outside of Europe and the compact G502 brings the power of the web to a mainstream audience.

"These two phones are quite distinct, yet both have the potential to introduce more users to the world of web on your mobile," said Martin Winkler, director of global marketing and head of multimedia web at Sony Ericsson. "Being able to check your email whenever you like or surf the web when on-the-move should not just be the preserve of professionals. The Z780 and the G502 will appeal to anyone juggling a busy life".

The Z780, a sister product to the recently announced Z770, is set to broaden the range of web-enabled phones into more markets across the globe. It packs tri-band 3G and HSDPA into its stylish clamshell frame, letting you receive email or browse the web at high speed in countries across the world. It also introduces built-in aGPS, giving users the opportunity to carry their navigation solution with them on their phone.

Read More

Few more links

rtsp://stream.the.sk/live/ta3.3gp
rtsp://stream.the.sk/live/ta3-hm.3gp
rtsp://stream.the.sk/live/ct24/ct24.3gp
rtsp://stream.the.sk/live/ct24/ct24-hm.3gp
rtsp://stream.the.sk/live/joj/joj.3gp
rtsp://stream.the.sk/live/joj/joj-hm.3gp
rtsp://stream.the.sk/live/nautik/nautik.3gp
rtsp://stream.the.sk/live/nautik/nautik-hm.3gp
rtsp://stream.the.sk/live/musicbox/musicbox.3gp
rtsp://stream.the.sk/live/musicbox/musicbox-hm.3gp
rtsp://stream.the.sk/live/markiza/markiza.3gp
rtsp://stream.the.sk/live/markiza/markiza-hm.3gp
rtsp://stream.the.sk/live/ocko/ocko.3gp
rtsp://stream.the.sk/live/ocko/ocko-hm.3gp
rtsp://stream.the.sk/live/stv1/stv1.sdp
rtsp://stream.the.sk/live/stv1/stv1-hm.sdp
rtsp://stream.the.sk/live/stv2/stv2.sdp
rtsp://stream.the.sk/live/stv2/stv2-hm.sdp
rtsp://stream.the.sk/live/markiza/markiza.sdp
rtsp://stream.the.sk/live/markiza/markiza-hm.sdp
http://ct1streaming.visual.cz/rams/CT1LiveRL.ram
http://ct1streaming.visual.cz/rams/CT1LiveRH.ram
http://ct1streaming.visual.cz/rams/CT2LiveRL.ram
http://ct1streaming.visual.cz/rams/CT2LiveRH.ram
http://ct1streaming.visual.cz/rams/CT4LiveRL.ram
http://ct1streaming.visual.cz/rams/CT4LiveRH.ram

Some tried and tested working streaming links

TV Channels:
rtsp://3gp-tv2.unwire.dk/livestreaming/tv2/tv2news/tv2news_108k.sdp
rtsp://202.146.92.43/Live/FTV/Astro_FTV.sdp
rtsp://stream.roktv.com/rtpencoder/v2_music.sdp
rtsp://stream.roktv.com/rtpencoder/studio411.sdp
rtsp://stream.the.sk/live/joj/joj-hm.3gp
rtsp://stream.the.sk/live/aztv/aztv-hm.3gp
rtsp://stream.the.sk/live/musicbox/musicbox-hm.3gp

Radio:
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P1.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P3.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P3Star.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P3Rockster.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P3Svea.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-DinGata.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P3Street.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-Metropol.sdp
rtsp://lyssna-mp4.sr.se/live/mobile/SR-P4.sdp
rtsp://stream.zoovision.com/zvradio.sdp
rtsp://stream.zoovision.com/fkrzv.sdp

Stream songs:
rtsp://66.220.31.130/3gp/miles.3gp
rtsp://66.220.31.130/3gp/baby.3gp
rtsp://66.220.31.130/3gp/lights.3gp
rtsp://66.220.31.130/3gp/taxi.3gp
rtsp://66.220.31.130/3gp/cherish.3gp
rtsp://66.220.31.130/3gp/complicated.3gp
rtsp://66.220.31.130/3gp/cream.3gp
rtsp://66.220.31.130/3gp/love.3gp
rtsp://66.220.31.130/3gp/nakita.3gp
rtsp://66.220.31.130/3gp/horizon.3gp
rtsp://66.220.31.130/3gp/feat.3gp
rtsp://66.220.31.130/3gp/crazy.3gp
rtsp://66.220.31.130/3gp/game.3gp
rtsp://66.220.31.130/3gp/summer.3gp
rtsp://66.220.31.130/3gp/alibis.3gp
rtsp://66.220.31.130/3gp/rule.3gp
rtsp://66.220.31.130/3gp/chance.3gp
rtsp://66.220.31.130/3gp/yeah.3gp

Welcome all mobile streamers

This blog is specially for the mobile streamers. please post your favourite streaming links and discuss the latest stuff and issues on mobile streaming here