MobiTV and UIEvolution bring Streaming Video to Automobiles

Leading Providers of Content Delivery and Deployment Team to Showcase In-Car Video-On-Demand and Live TV

MobiTV, the leader in the delivery of mobile content and services, and UIEvolution (UIE), a global leader in software solutions that power the deployment of rich applications and services to users anytime, anywhere and on any device, today announced their collaboration on an end-to-end solution that will enable streaming video experiences in automobiles. The Connected Car solution by UIEvolution will be demonstrated with video technology provided by MobiTV at this year's Telematics Detroit 2008 show.

Auto manufacturers are able to quickly add connectivity to standalone audio, video and navigation systems as well as integrate advertising. The UIE Connected Car solution with video powered by MobiTV delivers real-time information and personalized content to the driver, entertainment to the rear-seat passengers and provides fully-integrated, targeted advertising delivery. The ability to add advertising can reduce the cost of a monthly subscription for connected services.

The solution uses the industry-leading technology from UIEvolution including robust client-server technology to facilitate and streamline the in-vehicle experience. Once the vehicle is in the market, UIE Blender(TM), the managed service for content aggregation, management & on-boarding allows automakers to update, add and extend services and applications, responding to changing market trends and consumer behavior.

MobiTV is providing the encoding and delivery platform for the in-vehicle streaming solution, utilizing its RTP/RTSP and 3GPP-compliant Optimized Delivery Server (ODS). ODS combines unicast and multicast distribution methods, creating a single delivery platform that improves video quality and decreases backhaul. MobiTV's ODS utilizes bandwidth smoothing, seamless network handover capabilities and bandwidth adaptation that includes stream switching, stream thinning and rate shaping to significantly improve the overall user experience.

"UIE and MobiTV share a common vision to create and deliver an always-on, connected media experience to the fourth screen in the automobiles of the near future," said Kevin Grant, vice president of sales, MobiTV. "UIE's ability to deliver world-class integrated services and MobiTV's proven capability of delivering live TV over virtually every modern wireless network will bring the viewing convenience of the living room to the back seat of tomorrow's vehicles."

"We are pleased to be working with MobiTV and believe that our combined leadership and expertise will deliver the industry's most comprehensive and powerful in-auto entertainment solution," said Keith O'Neill, vice president of business development new media and devices, UIE. "UIEvolution is leveraging eight years of wireless experience and the technology that delivers the recently announced MEdia Mall 2.0 storefront to millions of AT&T customers to bring compelling content to the automobile."

MobiTV's Optimized Delivery Server delivers the industry's fastest channel change capability (sub-one second) and enables new video advertising insertion solutions including in-stream insertion for live and clip linear content and the ability to deliver in-video personalized, targeted ads to a specific user based on the user's
available profile information.

Website: http://www.mobitv.com/
Website: http://www.uievolution.com/