Mar 19, 2009

GO211.com Selects Azuki Systems to Power Live Streaming via Mobile

Azuki Premiers Feature-Rich Mobile Service for GO211.com at This Week's US Open Snowboarding Championships at Stratton Mountain



ACTON, MA - Azuki Systems, Inc., an innovator powering a new generation of mobile media, today announced that it has been selected to provide a full-featured mobile service by GO211.com, the premier provider of online video and community for action sports fans and competitors. Azuki will provide a mobile extension of GO211.com's popular Web site with rich community, blogging and video features, including live streaming of GO211.com events. GO211.com will leverage Azuki's technology to bring snackable, personalized content and a full complement of socialization features to mobile users. GO211.com's mobile site (GO211.mobi) will provide live video streams from the Burton US Open Snowboarding Championships at Stratton Mountain in Vermont beginning Saturday.

"Azuki's platform enables us to deliver live video streaming to mobile users just in time for this week's US Open Snowboarding Championships," GO211.com's CEO Sean Aruda said. "The social features in our new mobile site, including sharing and ratings, will help us build a stronger community for our users. Azuki's cutting edge technology is quickly moving us forward to deliver the rich, interactive mobile experience our users are looking for."

GO211.com's action sports community includes athletes and enthusiasts from snowboarding, skateboarding, surfing and BMX, and is the premier site for live webcasts of major alternative sports events from around the world.


"Our MashMedia platform enables GO211.com to deliver a feature-rich mobile Web site full of interactive, snackable content that will engage its action sports community," Azuki CEO Jim Ricotta said. "Azuki believes firmly in the importance of optimizing and extending content and community for mobile users, and being selected by a leading online brand such as GO211.com is a great endorsement of our technology strategy."

About GO211.com

GO211.com is the leading community and video site for lifestyle sports created by and for action sports athletes and enthusiasts. GO211.com is home to the exclusive live webcasts of the BGOS (Burton Global Open Series), including the Burton US Open. It's the place to hang with the pros and friends to get behind-the-scenes video, blogs, photos, webcasts and podcasts from featured contributors along with other action sports fans. GO211.com offers a broad range of exclusive content submitted directly from the athletes.

About Azuki Systems

Azuki Systems is powering a new generation of mobile media. Azuki offers a software service for media companies to deliver and monetize rich, interactive mobile websites. With Azuki, content providers scale on proven infrastructure and extend desktop services seamlessly across the mobile web while their users enjoy unique interactive video features and highly personalized social web experiences across the broadest possible spectrum of devices. Based in Acton, Mass., Azuki is led by an executive team that has built some of the communications industry's most successful companies and has a team of over 35 employees. For additional information, please visit www.azukisystems.com or call 1-978-844-5100.

No comments: